Overall Projection: 30 student enrollments ($66,000 revenue)
Projected ROI: $62,986 - 2,090%
Return: 119 student enrollments ($261,800 revenue)
ROI: $248,786 - 7,400%
Total Investment including Postage: $3,500

Campaign Details
Targeting a list of 3,377 students prequalified for financial assistance, ads placed on their social media pages, and the social media pages of other individuals in the area, personalized and direct mailed postcards, placed ads in Informed Delivery emails, launched landing page, created and launched 4 online/social media ads, followed website visitors around the web with Google® and social media retargeting ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions.