Direct mail is not slowing down, it's growing. In fact, direct mail is one of the most effective marketing channels available. It has a high return on investment (ROI) and can be used to reach a large audience. It’s also a very personal form of marketing, which can help to build relationships with customers.

Here are some reasons why direct mail is growing:

• People are more likely to open and read direct mail than email or online ads.
• Direct mail can be targeted to specific audiences, which makes it more effective than mass marketing.
• Direct mail can be used to track results, which makes it easy to measure ROI.
• Direct mail is a versatile marketing channel that can be used for a variety of purposes, such as generating leads, building relationships, and driving sales.

If you're looking for a marketing channel that is effective, measurable, and versatile, direct mail is a great option.

In the age of digital exhaustion (in particular email and media exhaustion), direct mail is a wonderful solution to reach your target audience with a message that's relevant and timely.

Email and media exhaustion are real problems. People are bombarded with emails and ads all day long, and it's easy to tune them out. Direct mail, on the other hand, is something that people actually have to open and look at. This makes it a more effective way to get your message across while creating a sense of urgency. When people receive a piece of mail, they know that it's something that they need to deal with right away. This can be a powerful tool for getting people to take action.