Direct mail is a powerful tool that allows you to reach your target audience with a personalized message. It is also a very effective way to generate leads and sales. According to a study done by the Direct Marketing Association, direct mail has an average return on investment (ROI) of 29%. This means that for every $1 you spend on direct mail, you can expect to generate $2.90 in revenue.

1) It is a very personal medium. When you send a direct mail piece, you are essentially having a one-on-one conversation with your target audience. This allows you to build relationships with your customers and prospects that you simply cannot do with other marketing channels.

2) Direct mail is very targeted. You can choose to send your direct mail pieces to specific demographics, geographic areas, or even individuals. This ensures that your message is being seen by the people who are most likely to be interested in it.

3) Direct mail is very measurable. You can track the results of your direct mail campaigns and see exactly how much revenue they are generating. This allows you to fine-tune your campaigns and get the most out of your investment.

If you are looking for a marketing channel that is powerful, effective, and measurable, then direct mail is a great option.